I’ll readily admit that book marketing is not my expertise, but some commonly accepted maxims really chafe for me. Indeed, my gut tells me I should do the opposite. So here they are, for better or perverse.
Rebellion 1: Social media – use pictures and videos for greater engagement
We all know the equation. A picture is worth a thousand words. Facebook certainly thinks so, and constantly reminds me with helpful messages. ‘Increase reader engagement with pictures! And videos!’
This is because most of my posts – on my page and my personal space – are text.
I love pictures and I’m not shy to use them, but my medium is words, not images.
As a user of Facebook, the people I cleave to most are those who write thoughtfully, beguilingly, provokingly. Though pictures might attract my eye, I take more notice of the accompanying caption or story. I tune…
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